Originally from Cape Town, South Africa; Claire enjoys spending time with her family and pets.
Following 20 years working in Hospitality , Claire wanted to create a children’s clothing and accessories business that fit into her ethos of buying clothes for her son that were not part of the “fast fashion” trend, but instead were designed to last and retain their appearance wash after wash.
Claire is also passionate about bringing sunshine into the lives of people in the UK and further afield, whilst offering top-quality products that are:
- 100% Cotton
- Colourful vibrancy of South African culture
- Ethically Sourced
- Fair Trade
- Support Wildlife Co-Ops*
*Wildlife Co-Ops work with individuals from previously disadvantaged communities, allowing single mothers to work from home so that their children are not left to fend for themselves. Workers are also given a voice involving the selling prices for both wholesalers and retailers.